Make Play program is Bira 91’s initiative to build a community of beer lovers in the country.
By joining this community, you benefit by being part of a loyalty program where you can earn points on purchase of Bira 91 products..
These points can be redeemed for rewards across top brands across 11+ categories that include apparels, travel, F&B, etc.
What is the criterion to join Make Play Program?
You need to be of legal drinking age in your state/ union territory
You can join the program by either downloading the Make Play application from App store or Play Store and completing your registration, or
You can shop on our merchandise store – shop.bira91.com and enroll for Make Play program
How do I earn reward points?
Points can be earned in the following ways-
Purchase linked points
Bira 91 Products - Available at retail outlets and eateries
1. 650 ml bottle < 650 ml bottle picture> 6 points Scan Bill Input the unique code printed under the crown
< image of the crown with unique code> Applicable on – Boom, White, BSL, Gold, Strong, Rise
2. 500 ml can < 500 ml can picture> 6 points Scan Bill Scan QR Code found under the tab
< image of the qr code on tab> Applicable on – White, BSL, Gold, Light, IPA, Stout, Boom, Rise, III
3. 330 ml bottle < 330 ml bottle picture> 6 points Scan Bill Input the unique code printed under the crown
< image of the crown with unique code> Applicable on – White, BSL, Gold, Light, IPA, Stout, III
Bira 91 Beers on Tap – available at bars/restaurants/eateries/dine-in
1. 330 ml glass < pic> 6 points Scan Bill Applicable on - Only valid for beers available on tap (White, BSL, Gold, IPA)
2. 500 ml mug < pic> 6 points Scan Bill Applicable on - Only valid for beers available on tap (White, BSL, Gold, IPA)
3. 1.5-liters pitcher < pic> 15 points Scan Bill Applicable on - Only valid for beers available on tap (White, BSL, Gold, IPA)
4. 3- liters tower < pic> 30 points Scan Bill Applicable on - Only valid for beers available on tap (White, BSL, Gold, IPA)
Bira 91 Merchandise Store
Earn 6 points for every purchase worth INR 150
Bira 91 Limited Release Taproom - Beers
2x points For all units – Glass, Mug, Pitcher Scan Taproom Bill Applicable on – All beers on Tap
Bira 91 Limited Release Taproom - Food
6 points for every purchase worth INR 150 Scan Taproom Bill
Non-purchase Linked Points
Purchase linked points
Referral Program
20 points Get 10 points when your friend/family registers and 10 more points when they earn their first purchase linked points
KYC Completion
20 points When you Upload and verify your KYC documents
Registration
20 points As a welcome bonus on enrolling in the Bira 91 Make Play Loyalty Program
Special Occasions
2x points On Birthday and Anniversary month
How can I redeem the points?
You can redeem points in the following ways-
Purchase linked points
From the app
1. Go to rewards section of Make play app
2. Browse for your favorite brand
3. Choose your preferred denomination
4. Click on get and the voucher will be sent to your registered email address
From merch store website
When you shop for our merch on shop.bira91.com, you can redeem your available points during checkout
A few screenshots of the app can be shown as well (Screenshots shared over email)
Through the website, there should be direct hyperlink to the App Store / Play Store page to redirect user to download the app
There will be separate FAQ section inside Make Play App section will have the remaining FAQs listed on Page 4 of this document
Privacy Policy, Consumer T&C, Customer Grievance Policy to remain in the Make Play App Section
What are the different tiers and their benefits?
There are 2 tiers namely – Welcome, Premier
Welcome Tier: As soon as you complete your registration, you will be enrolled into the Welcome Tier. In the Welcome Tier, you will earn 6 points on purchase of 1 Bira 91 beer. To know different ways of earning points, please refer ‘How do I earn points’ section.
Welcome Tier: As soon as you complete your registration, you will be enrolled into the Welcome Tier. In the Welcome Tier, you will earn 6 points on purchase of 1 Bira 91 beer. To know different ways of earning points, please refer ‘How do I earn points’ section.
Will my points expire?
Your points will expire after 1 year from the date of points accrual if not redeemed. Expiry date will be considered as the last day of the month.
For example – You have earned 20 points on 9th January 2022 and 12 points on 11th January 2022. These 20 + 12 = 32 points will expire next year on 31st January 23 if not redeemed
If my tier changes, what happens to my points?
Upgrade
When you move to a higher tier, your points will also carry forward to the next tier
Downgrade
If you move to welcome tier from premier tier, your points remain except for the ones that expired. You will stop earning 2x points on transactions post your tier change from Premier to Welcome.
Why do you need to do KYC?
KYC is required to validate that you are of legal drinking age in your state of registration
Can tier downgrade happen?
Yes, tier downgrade will take place if you are unable to earn 1000 additional points within 365 days from the date of tier change. For example- You reach 1000 points on 11th Jan’22 which leads to your tier upgrade to Premier. To stay in the Premier Tier, you will have to collect 1000 more points by 11th Jan’23
Within how many days of purchase do I need to upload the bill?
The uploaded bill should not be older than 1 month from the date of scan
How long after I scanned a bill, will points be added to my account?
Points will be credited to your account within 24-48 hours of bill upload. In case points are not added within this time, please contact customer care.
When will I receive my reward post redemption?
You will receive your reward/gift card within 24-48 hours on your registered email id. In case reward/gift card is not received within this time frame, please contact customer care
If I return my merch store order, will I get back the spent points?
In case of merch item return, redeemed points will also be returned in proportion to the value of the returned item(s).
Example- You bought a t-shirt worth INR 1000 and a bottle opener worth INR 500. On this ordered you redeemed 30 points, which are equal to INR 30 of discount. Hence, the overall amount paid by you is INR 1,470.
Now, let us say you would like to return the t-shirt. Here, only the points that were redeemed against the t-shirt will get credited back to your account. These points will be calculated as follows –
Value of t-shirt and bottle opener are in 2:1 proportion so points redeemed against t-shirt were 20 and against bottle opener was 10
When you return the t-shirt, 20 points will get credited back to your account
How do I opt out of Make Play program?
You can opt out of the program by deleting your account from inside the Make Play app.
Is my personal information secure on the app?
You can rest assured that your data is secure with us and is not shared with any third parties (except as required for the purpose of completing a transaction initiated by you on our app), without your consent.
Have more questions?
We want to assist you in the best manner possible. Write to us with your queries at care@bira91.com
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