Bira

Bira 91 Values | About | brand story | About the founder | bira squad | Careers

BIRA 91 Values

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    High Performance

    Drive constantly towards success as a team, and celebrate when achieved.

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    Ownership

    Take personal ownership of actions and commitments, and be actively engaged.

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    Transparency

    Seek to continuously refine processes and break down internal barriers.

About us

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A refreshingly modern beer brand, imagined in India, Bira 91 aspires to bring flavorful beers to the new world. As one of the fastest growing beers in the world, Bira 91 has built a strong portfolio of essential beers and aims to drive the global shift in beer towards more color and flavor.

Established in the summer of 2015 by B9 Beverages and headquartered in New Delhi, Bira 91 has quickly become the rage amongst urban millennials owing to its delicious beers, bold identity and a strong draft network. In 2017, Bira 91 leaped across to New York City to begin its campaign in the United States. And in 2018, the brand started on its wider expansion in the Asia Pacific market by entering Singapore.

  • 2015

    Launches Bira 91 White and Bira 91 Blonde kegs in Delhi. Positive word of mouth, makes Bira 91 viral with sales exceeding 7000 cases a month.

  • 2016

    Bira 91 makes appearance at the Tribeca Film Festival, NY. First brewery goes live in Indore.

  • 2017

    Launches 3 new variants – Light, Strong and IPA. Second brewery goes live in Nagpur.

  • 2018

    Starts production in United States (Upstate NY), expanding reach to New York, New Jersey, Philadelphia and Boston. Launches Bira 91 in Singapore & Nepal.

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    The name

    A short name that effortlessly rolls off your tongue, Bira evokes a sense of familiarity to the Punjabi word for “elder brother” and the Bengali word meaning “the brave one”. It is also cleverly global in the sense that it sounds familiar to a variety of world cultures. The ‘91’, country code of India, is a homage to our roots.

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    The Mascot

    Our mascot is representative of everything the brand stands for. A tropical creature that resonates with the rest of the world, it is fun-loving, original and remarkably social.

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    The Brand

    Refreshingly modern beers, imagined in India to unleash our inner-self – that playful, friendly, smart, and slightly odd creature that is inside all of us.

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ABOUT THE FOUNDER

Listed among GQ India's 50 Most Influential Young Indian Innovators", Ankur Jain is the creative mind that brought Bira 91 to life. Founder and CEO of B9 Beverages, decided it was time to introduce a craft beer that was imagined in India, for the urban, millennial consumer, and hence Bira 91 was born.

The BIRA 91 Squad

We are a team of disruptors and game changers, brewing a fresh global beer landscape.

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Join our team

We are looking for people who are passionate about work, like to challenge themselves and love beer, of course.

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